|
It's All About Recognition
by Bob McCarthy
There is the duck that quacks the name of an insurance company. There's the Chevrolet "bow tie" insignia. And the classic shape of the Coca-Cola bottle. They are recognizable brands, words, logos or shapes. And they create sustained recognition for a product or service in the marketplace.
Most of this issue of Business-to-Business is devoted to local companies that are developing or have developed a brand. Celebrating 40 years in the banquet business, Chez Josef is a name synonymous with weddings, corporate events, and more recently with venues catering to diverse target markets.
The Holyoke Blue Sox, a new baseball with the New England Collegiate Baseball League (NECBL), is start\ing to build their brand with local sports fans and families alike. And Tom and Mike McElligott started their own venture, called Tee 2 Green, this past February in West Springfield for golfers who always wanted to play the course at Pebble Beach, or Doral or Spyglass Hill. Their high tech simulators put you there.
Finally, if you company is looking at creating or updating your brand, a complementary article the first of three-by John Bidwell will provide you with some introductory throughts on the process.
Enjoy!
|
|
