Plastic Pays
A primer for credit card processing, By Richard Rheault
It's an industry that grew out of the relationship between the c...
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NovaCare
Local specialists in physical therapy, by Bob McCarthy
Nova Care provides physical therapy to patients who have been in...
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| | Making Some Noise |  | |
Enthusiasm and solid business practices launch latest local sports franchise, by Debbie Gardner
How do you create a business or a brand where none existed?
You start with an idea, some contacts and a lot of enthusiasm.
That seems to be the formula behind the pre-season success of the Holyoke Blue Sox, the newest franchise of the New England Collegiate Baseball League (NECBL) and the latest team to call Holyoke's Mackenzie Field home.
Even before the first pitch was thrown, this team had the backing of a city, some local big name sponsors and a publicity machine that let everyone know they were coming to town.
Team owners Barry Wadsworth, Karen Wadsworth Rella and John Ferrara did start by purchasing the rights to the NECBL franchise formerly known at the Concord, New Hampshire, Quarry Dogs. This gave them immediate access to a system that hires team coaches and drafts college ballplayers for each summer season.
But the NECBL connection didn't automatically provide a field for this new team, or sponsors, or a marketing plan that would create excitement and interest in this new venture.
That took a lot of commitment on the part of these new owners, and each brought a different business strength to the task of creating the Holyoke Blue Sox.
Wadsworth, a former restaurant and real estate entrepreneur, recently served as a contract manager for the Hawaii-based real estate marketing and management company Pemco Ltd. Organization and management are his forte. Rella's background is in sales and marke...
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Tee 2 Green
Pebble Beach in your backyard
It's raining. Or you can't get your preferred tee time or you just want to see what it's l...
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